Eluo was born out of the desire to start a new dialogue around beauty. The way you cleanse and care for your skin is much more than a multi-step product application, it’s an opportunity to show yourself care. To cleanse is to be mindful, to remain present and to engage all of your senses. Eluo is elevating this simple daily ritual with a collection of all natural skincare. Inspired by the ancient beauty practices of cultures that came before, the collection quickly becomes a part of your modern rituals. Eluo began with a deep passion for wellness. Founder, Tannis has dedicated the better part of the last decade to pursuing different pathways towards holistic living. The interest in avoiding unnecessary synthetic exposures in her daily routine peaked with her first pregnancy. She found it difficult to trust the ingredient lists on most of my personal products so she began to craft her own skincare from all natural ingredients.